The
Proposal:
from Dr. Kirsty Duncan
Over the past few years,
I have dreamed of fundraising for the Make-A-Wish Foundation
of Toronto (MAW), as I care very deeply about children, and
wanted to make a difference to children who need our help.
In the past month, I put together a proposal for MAW--to have
two runners run from Sudbury to Toronto over 6 days (August
7th-12th), to have a kick-off 5-km race in Sudbury and a 5-km
finale race in Toronto. It is hoped that this event will serve
as a pilot project for a national campaign next year. John
Stanton, President of Running Room is giving the event strong
support.
I am hoping that you and your club might like to be involved,
particularly in running the 5-km race in Sudbury, as this
would be difficult for me to organize (as I live in Toronto).
Refton (Running Room Director)explained that you have a good
working relationship.
Vince adds:
I have been in touch
with Kirsty on a few occasions now and, in all likelihood,
the event will be a go. Sudbury Rocks!!, with Fitfriends and
the Running Room's assistance, will organize the Sudbury portion
of the event. The initial plan is to have a non competitive
5k run on Saturday am August 7 to kick off the event. The
location hasn't been finalized yet. ( I may be looking for
assistance. Is anyone interested in the front end work?)
I've attached further details below
on the initial organizational efforts. The Sudbury to Toronto
route is now finalized.
INFORMATION ATTACHMENT
1. SUDBURY TO TORONTO:
DREAM TRAIL
Kick-Off Celebration/Race
-kick-off 5-km race in Sudbury
-speeches, outdoor party, food, good fairies, and teddy bears
-strong support from
Running Room
-support includes:
-creative consulting for print material, including brochures
and posters
-web design, hosting, and data warehousing
-on-line registration
-e-mail blasts to promote the event
-Running Room magazine exposure
-event material distribution
-event logistical support for kick-off and wrap ventures
-communities and their
leaders could challenge other communities to raise money
-contact each community to join in the relay (by having a
fun run) of 5 km in each community
-the 5-km run kick-off
and finale races will be largely non-competitive
-awards will be given, however, for the top three men and
women finishers
-each entrant could receive a participation certificate (e.g.
donation from Kinko’s—one of the Foundation’s
sponsors)/balloon/wand/button (the details of the runs would
need to be worked out in collaboration with Running Room)
-Running Room will provide balloons, and Canadian tattoos
for racers
N.B. Running Room will
provide the same support for the finale run in Toronto
Dream-Trail Run
· dream trail run (Saturday, August 7th)
-two runners are to cover a distance of 240 miles over six
days
-the run will finish in Toronto on August 12th—i.e.
International Youth Day
· finale race in Toronto
Family Liaison
· families of ‘Make-a-Wish’ should be invited
to be an integral part of the campaign, and should be recognized
for their tremendous courage and strength, and willingness
to help others (perhaps, families could be encouraged to walk/run/cycle
a miles with runners)
· liaise with
communities of North Bay, Huntsville, Bracebridge, Gravenhurst,
Orillia, Barrie, etc.?
Corporate Donations
· solicit corporate donations in support of the ‘Dream
Trail’ to brighten children’s futures—‘Imagine
the Universe’
-‘galaxy level’ donation (e.g. $5000.00)
-‘red giant’ level donation ($3000.00)
-sun’ level donation (e.g. $1000.00)
-it will be necessary
to establish what each sponsorship level offers companies
-Make-a-Wish (Toronto)
is to provide a list of their corporate sponsors in the next
week
-obtained a list of Make-a-Wish (National) corporate sponsors
from the national website
-it will be necessary to provide a list of companies from
whom we hope to seek sponsorship to Make-a-Wish (Toronto)
before soliciting any support
-goal: $0.5 million
dollars (e.g. 100 companies donating at the ‘galaxy’
level)
-companies could challenge
one another to match funding
Website
· a website could be maintained in order to engage
Ontarians
-the position of runners on the ‘Dream Trail’
could be tracked nightly
-photographs of recipients and their wishes could be loaded
on to the site
-photographs of families running/walking/cycling could also
be loaded along with commentary
· Ontarians could
be encouraged to buy 26.2 miles for $26.20
-the website could keep a running total of the miles covered,
and challenge Ontarians to see how many times their donations
will allow them to criss-cross the Province
-this website will be
part of Running Room’s gift-in-kind
-goal: 10,000 hits or
$262,000.00
Media
· a detailed media plan would have to be developed
(including press releases and media contacts)
· coverage should
begin several weeks beforehand in order to prepare the Province
for the requests for donations
Documentary Maker
Children Supporting Children
· help from the Toronto Board of Education (and possibly
other Boards in the GTA)
-in order for Boards of Education to help, there must be an
educational aspect (e.g. learning Ontario’s geography
from the website, measuring distance, learning arithmetic
from coins collected)
-each school could have its own run (e.g. once around a track
for a loonie; paste a loonie/toonie on each child’s
footprint on brown newsprint tacked to the wall)
-the details would need to be worked out with the Boards of
Education
-alternatively, perhaps,
the children could be awarded an hour of community service
for participating